Experience

Designer @ Graphis, NY (2022.07 – now)

Conducted qualitative and quantitative research to develop a growth strategy plan which helps to bring back the impact of such a prestigious publication (ongoing project);
Collaborated on Graphis book design and productions.

Worked with start-ups to accelerate their businesses;
Helped clients to find their specialties and refine their business plans;
(Re)designed MVPs; Conducted UX research and tailored UI system;
Built holistic brand identities for small businesses to communicate their brand messages.

Intensely expanded brand identity assets for Ivira Health;
Designed marketing deliverables including booklet, patient welcome kit, business card, and flyers, etc..

Created influential campaigns:
Top Tweet gained 113K+ impressions on Twitter.
Redesigned monthly newsletter which gained the highest clickthrough rate;
Conducted social media growth strategy research (user research, content research, A/B testing, etc.);
Designed marketing deliverables including Twitter posts, WeChat and Medium articles, Telegram stickers;
Designed brand assets including presentation decks, one-pagers and web elements for their product;
Recognized as “Intern of the Month”.

Developed brand assets based on client briefs and business strategy;
Worked on Children’s hospital rebranding, manifesto page, and presentation slides;
Completed weekly intern challenges within a constrained timeline. Case studies include Verizon.

Designed logos, websites, posters, and flyers for brands, detail pages for products;
Conceptualized visual identity for brands with art director.

Designed brochures and posters;
Compiled latest information about college admissions and gave advice to prospective students who are interested in studying aboard.