Parsons School of Design, The New School (2021.09 – 2023.05)
- M.S. Strategic Design and Management;
Conducted 20+ stakeholder interviews to capture functional insights;
Project partners include Northwell Healthcare, Graphis (publication).
Built innovative sustainable business models.
School of Visual Arts (2016.09 – 2020.05)
- B.F.A. Graphic Design, GPA 3.91.
Specialized in UX/UI design and branding.
Designer @ Graphis, NY (2022.07 – now)
- Conducted qualitative and quantitative research to develop a growth strategy plan which helps to bring back the impact of such a prestigious publication (ongoing project);
- Collaborated on Graphis book design and productions.
Independent Freelance Designer (2018 – Now)
Worked with start-ups to accelerate their businesses;
Helped clients to find their specialties and refine their business plans;
(Re)designed MVPs; Conducted UX research and tailored UI system;
Built holistic brand identities for small businesses to communicate their brand messages.
Design Freelancer @ Azai Studios, NY (2021.04 – 2021.05)
- Intensely expanded brand identity assets for Ivira Health;
- Designed marketing
deliverables including booklet, patient welcome kit, business card, and flyers, etc..
Design Intern @ CertiK, NY (2020.07 – 2021.02)
- Created influential campaigns:
Top Tweet gained 113K+ impressions on Twitter.
- Redesigned monthly newsletter which gained the highest clickthrough rate;
- Conducted social media growth strategy research (user research, content research, A/B testing, etc.);
- Designed marketing deliverables including Twitter posts, WeChat and Medium articles, Telegram stickers;
- Designed brand assets including presentation decks, one-pagers and web elements for their product;
- Recognized as “Intern of the Month”.
Summer Design Intern @ Interbrand Health, NY (2019.06 – 2019.08)
- Developed brand assets based on client briefs and business strategy;
- Worked on Children’s hospital rebranding, manifesto page, and presentation slides;
- Completed weekly intern challenges within a constrained timeline. Case studies include Verizon.
Vice President of SVA Chinese Student Organization (2018.11 – 2020.05)
- Envisioned annual plans with the team and drafted budget plan;
- Connected with other schools’ CSSAs and directed events;
- Reviewed articles published on CSO social accounts;
- Negotiated budget with the school’s department.
Summer Design Intern @ Bien Creative Co., Ltd (2018.05 – 2018.07)
- Designed logos, websites, posters, and flyers for brands, detail pages for products;
Conceptualized visual identity for brands with art director.
Summer Intern @ New Choice Education Consulting Co.,Ltd (2017.07 – 2017.08)
- Designed brochures and posters;
- Compiled latest information about college admissions and gave advice to prospective students who are interested in studying aboard.
- Adobe Photoshop, Illustrator, InDesign, XD;
- Figma, Sketch, Principle, InVision;
- Presentation design in Google Slides and PowerPoint.
- Basic knowledge in HTML/CSS;
- Experience in After Effects and photography.
Graphis New Talent Gold (2023)International Contemporary Film Festival Rebranding
Design Intelligence Award (2022)Awarded: Cultural Advocate for Healthcare
(Concept Group - Digital Economy)
Merit Scholarship (2021) The New School
New York Film Festival (2019)Finallisted: Adidas | Redefine Gifting
Muse by Clio Featured Talent