Besides design stuff:



I enjoy discussing crazy business ideas. If you’re an entrepreneur and would love to talk about your idea, I’m happy to hear from you!


Find me here





Education


Parsons School of Design, The New School (2021.09 – 2023.05)


  • M.S. Strategic Design and Management;
  • Conducted 20+ stakeholder interviews to capture functional insights;
  • Project partners include Northwell Healthcare, Graphis (publication).
  • Built innovative sustainable business models.



School of Visual Arts (2016.09 – 2020.05)


  • B.F.A. Graphic Design, GPA 3.91.
  • Specialized in UX/UI design and branding.


Experience

 Design Intern @ Graphis, NY (2022.07 – now)


  • Conducted qualitative and quantitative research to develop a growth strategy plan which helps to bring back the impact of such a prestigious publication (ongoing project);
  • Assisted with Graphis book production.



 Independent Freelance Designer (2018 – Now)


  • Worked with start-ups to accelerate their businesses;
  • Helped clients to find their specialties and refine their business plans;
  • (Re)designed MVPs; Conducted UX research and tailored UI system;
  • Built holistic brand identities for small businesses to communicate their brand messages.



 Design Freelancer @ Azai Studios, NY (2021.04 – 2021.05)


  • Intensely expanded brand identity assets for Ivira Health; 
  • Designed marketing deliverables including booklet, patient welcome kit, business card, and flyers, etc..



 Design Intern @ CertiK, NY (2020.07 – 2021.02)


  • Created influential campaigns:
    Top Tweet gained 113K+ impressions on Twitter. 
  • Redesigned monthly newsletter which gained the highest clickthrough rate; 
  • Conducted social media growth strategy research (user research, content research, A/B testing, etc.); 
  • Designed marketing deliverables including Twitter posts, WeChat and Medium articles, Telegram stickers;
  • Designed brand assets including presentation decks, one-pagers and web elements for their product;
  • Recognized as “Intern of the Month”.



 Summer Design Intern @ Interbrand Health, NY (2019.06 – 2019.08)


  • Developed brand assets based on client briefs and business strategy; 
  • Worked on Children’s hospital rebranding, manifesto page, and presentation slides; 
  • Completed weekly intern challenges within a constrained timeline. Case studies include Verizon.



 Vice President of SVA Chinese Student Organization (2018.11 – 2020.05)


  • Envisioned annual plans with the team and drafted budget plan; 
  • Connected with other schools’ CSSAs and directed events; 
  • Reviewed articles published on CSO social accounts; 
  • Negotiated budget with the school’s department. 



 Summer Design Intern @ Bien Creative Co., Ltd (2018.05 – 2018.07)


  • Designed logos, websites, posters, and flyers for brands, detail pages for products; 
  • Conceptualized visual identity for brands with art director.



 Summer Intern @ New Choice Education Consulting Co.,Ltd (2017.07 – 2017.08)


  • Designed brochures and posters;
  • Compiled latest information about college admissions and gave advice to prospective students who are interested in studying aboard.



Skills


Proficient in


  • Adobe Photoshop, Illustrator, InDesign, XD;
  • Figma, Sketch, Principle, InVision;
  • Presentation design in Google Slides and PowerPoint.



Others


  • Basic knowledge in HTML/CSS; 
  • Experience in After Effects and photography.

Honors

 Design Intelligence Award (2022)

Awarded: Cultural Advocate for Healthcare
(Concept Group - Digital Economy)


 Merit Scholarship (2021)

The New School


 New York Film Festival (2019)

Finallisted: Adidas | Redefine Gifting
Muse by Clio Featured Talent


 Dean’s List (2016 – 2019)

School of Visual Arts 


 Academic Achievement Awards (2015-2016)

State University of Stony Brook