![](https://freight.cargo.site/t/original/i/987a562ac476003cc1ab08273c8c6d1261e7539b8543a1d1ec45943b9c7ee4cb/Screen-Shot-2019-09-05-at-21.55.25.png)
BabiKing
BabiKing (爸比King), a new Taiwanese restaurant, targeting families carrying children in Harbin, China, specializes in the warmth of Taiwanese culture and cuisine.
Insight
Unique Taiwanese pronunciation of “daddy” -- “bǎ bí” which we could embed into our logo.
Unique Taiwanese pronunciation of “daddy” -- “bǎ bí” which we could embed into our logo.
![](https://freight.cargo.site/t/original/i/0dc9c585609e457cc7e658ba68ba9201166b567e8a7d928a5fb07f5dcd54ca33/new-doc-2020-03-17-20.53.25_1-copy-copy.jpg)
Interior Moodboard
The interior design was still in progress, so I arranged a moodboard to help the founders to figure out what they were expecting visually.
![](https://freight.cargo.site/t/original/i/d105951fd4f632b2ad57b1d77c0ab6d101ed0b61cb4b7bbca55897ea190f775f/3.jpg)
![](https://freight.cargo.site/t/original/i/808ca6cd2aaa935b2bbe36deab711b4303418b36f73b8ef7885bbae875a0d5b4/2.jpg)
![](https://freight.cargo.site/t/original/i/6ed93a350b101cc035826a6f56d87131821fe3e472069643f02fc26a61ce56dd/Screen-Shot-2019-09-05-at-22.34.31.png)
Simple, clean, soft and cozy.
Tonality
Besides warmth, the client wanted the identity to be fresh, wholesome and fun.
Besides warmth, the client wanted the identity to be fresh, wholesome and fun.
![](https://freight.cargo.site/t/original/i/82d127cfb30069c48dbc1b41cba514839d185922ae6f9e6d4358aff0d02e44c8/Screen-Shot-2019-09-05-at-22.42.10.png)
Wholesome + Warmth + Fresh
Logo
![]()
![](https://freight.cargo.site/t/original/i/f17d49df8da50f7252afe7b7e3280e76047fb4d88c0b89d3bebf5e3946ac11f2/King-logo_final-082619-02.png)
![](https://freight.cargo.site/t/original/i/f17d49df8da50f7252afe7b7e3280e76047fb4d88c0b89d3bebf5e3946ac11f2/King-logo_final-082619-02.png)
![](https://freight.cargo.site/t/original/i/77965bf7f263bb3cbe44fc97b2f7abe30c5ee80a7980f142afa7ce36093d6d58/King-logo_final-082619-03.png)
Ownable
![]()
![](https://freight.cargo.site/t/original/i/c75f1addd22df547693fc9031c7755b79031d3aff0f12a3d9a5e49e441bd7f20/King-logo_final-082619-04.png)
![](https://freight.cargo.site/t/original/i/9d64c588efa09cacb2be4d6dfc81f9a6d44e5510bd163fac901b2bf4be0d3bf4/Brown-Paper-Bag-MockUp.jpg)
![](https://freight.cargo.site/t/original/i/bee390f939f16592a4a010bab89eea2c145e2a5ee4e97eaac0a27de8973f0dbf/Paper-Cup-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/773afea3c12b3fccfa0ca864d89f223eb171687ab50f575b6991b937cb50228c/coloring-page-02.png)
![](https://freight.cargo.site/t/original/i/70bcfa0943bb4f6fd91c4fc97e4b432a171079cae7a2d0d86cbc3d8dd5a92940/Nono-nail-tote-bag-mockup-free.jpg)
![](https://freight.cargo.site/t/original/i/dbc6abd22349cb763dbdeb8c40e8b5332e92fedbc3f8f11f2fa35965227f48c3/56-copy.jpg)