![](https://freight.cargo.site/t/original/i/1e91cadb27e8c54c8fa150ac4f31bf667f4a4d99563fcb3ddd87805a5598e6ea/SeamlessPets.gif)
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SeamlessPets
Seamless wants to make a campaign in Christmas holiday season to gain new customers and get old customers more active.
Insight
We found that pets are not taken care of at such a holiday season.
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We found that pets are not taken care of at such a holiday season.
![](https://freight.cargo.site/t/original/i/bc1b594500bf4dc9e65c53f698bc5ce304b7bdd1c905e573d750003a99bc6f54/giphy-1.gif)
Our Solution
Partnering up with pet stores to prepare Christmas feast for our pets. People can switch to SeamlessPets from the original homepage.
![](https://freight.cargo.site/t/original/i/cf9459d07bed9b463fb2e50e0faca83adf402cd0455f3a6c308e5a8dc6f9103b/Screen-Shot-2020-03-14-at-16.37.21-02.png)
![](https://freight.cargo.site/t/original/i/463ba7d1b78b732f7c29cd57cd30e3f6bfb63bc9acc3a4ed7c8795c56973ab19/SeamlessPets-Switch-4.gif)
![](https://freight.cargo.site/t/original/i/17999f95be790b5f415ac5dbfb9dd5754a5faf27ebf83e06766532680abff1d1/Artboard.png)
It’s a separate section added on Mobile app.
![](https://freight.cargo.site/t/original/i/a27a6a3e1cd10fe8ea96d17c5517edaac3bf7c40ab52ef5804d3088f06719c77/iPhone-X.png)
The Campaign Is on Other Platforms Seamlessly
The idea is to show a pet's perspective on ordering from Seamless after they have failed at cooking.
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![](https://freight.cargo.site/t/original/i/cc5ccbc7bc10943586f551517ad66093aa95091cea70643acf013b70435d71eb/Final_SeamlessPets-Direction_1106-15-copy.png)
![](https://freight.cargo.site/t/original/i/d5803267a2a2cf13002b275baaf656d45e2f9d1816c83ab3043b5ab25de65bb4/SeamlessPets-IG.jpg)
![](https://freight.cargo.site/t/original/i/13f3b69028fdafce67fd56a13ad4b90e9c916a6d773725a33776f46e240276d2/SeamlessPets-FB.jpg)
Behind the Scene: Design
The campaign meant to have a whacky Christmas vibe, but still on brand. The selected font "Nunito" is a rounded sans serif that feels like pets' language.
![](https://freight.cargo.site/t/original/i/bdcbbb187333f81f31093423692fd0f6a67349a6c7e201d34ba21ae0ca505e3f/Screen-Shot-2020-03-14-at-19.22.15.png)
Wireframes
![](https://freight.cargo.site/t/original/i/adfc10f90d7f81e88f314ff1ada552d8a993b6726f0377f7e85433875790c790/Wireframe-.jpg)
![](https://freight.cargo.site/t/original/i/65fc5178f1726cb36c9175753f39fbc578c710378bb59a7708c246443543b68d/pop-up-wireframe.jpg)
Team
Esther Junqiao Chen, Christy Yufei Qiao, Jacob Bae, Claire Yuan Zhuang
We collaborated closely on everything, but I was more responsible for website landing page design and organizing presentation deck.
Esther Junqiao Chen, Christy Yufei Qiao, Jacob Bae, Claire Yuan Zhuang
We collaborated closely on everything, but I was more responsible for website landing page design and organizing presentation deck.