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SeamlessPets




Seamless wants to make a campaign in Christmas holiday season to gain new customers and get old customers more active.







Insight

We found that pets are not taken care of at such a holiday season. 










Our Solution

Partnering up with pet stores to prepare Christmas feast for our pets. People can switch to SeamlessPets from the original homepage. 

    










It’s a separate section added on Mobile app.


 







The Campaign Is on Other Platforms Seamlessly

The idea is to show a pet's perspective on ordering from Seamless after they have failed at cooking.

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Behind the Scene: Design

The campaign meant to have a whacky Christmas vibe, but still on brand. The selected font "Nunito" is a rounded sans serif that feels like pets' language.









 Wireframes





Team
Esther Junqiao Chen, Christy Yufei Qiao, Jacob Bae, Claire Yuan Zhuang

We collaborated closely on everything, but I was more responsible for website landing page design and organizing presentation deck.



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